Course Fact File
- Level 3
- Triple Programme
- T Level
- 2 Year Duration
Overview
Equivalent in size to three A Levels, this two-year T Level combines classroom theory, practical marketing activity and a minimum 315-hour industry placement. Developed with employers, it prepares you for skilled employment, an apprenticeship or higher-level study.
You will explore how organisations identify customer needs, create value, build brands and plan, deliver and evaluate effective marketing activity.
What will you learn?
You will learn about different types of organisation, business aims and structures, stakeholders and the impact of digital technology. Marketing topics include consumer behaviour, customer personas, segmentation, targeting and positioning, routes to market, the extended marketing mix and promotional methods.
You will also study sales processes, customer experience, procurement, legal and regulatory responsibilities, sustainable business, communication and project management. Through the occupational specialism, you will research markets, assess customers and stakeholders, develop propositions, deliver marketing communications and evaluate effectiveness.
Who is the course aimed at?
This course is aimed at students who are interested in how organisations understand and influence audiences. It is ideal if you are creative, commercially aware and confident communicating ideas, and if you enjoy research, digital content, problem-solving and working with others. It supports progression into marketing roles across agencies, businesses, charities and public-sector organisations.
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Entry Requirements
You must have a minimum of five GCSEs grades 9-4, including English Language and Maths.
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Experiences
You will complete at least 315 hours with an employer, gaining authentic experience of a marketing workplace. In college, you will respond to realistic briefs, research markets and audiences, create customer personas, develop marketing propositions and communications, plan budgets and timelines, collaborate with others and use evidence and data to evaluate results. You will also develop communication, creativity, organisation, digital, presentation and project-management skills.
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Progression
Successful completion can lead to skilled employment, a higher apprenticeship or university study. Relevant routes include Marketing Executive, Market Research Executive, Public Relations and Communications Assistant apprenticeships, or degree programmes such as Marketing and Business and Marketing. Entry requirements for higher education vary and should be checked carefully.
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Outcomes
By the end of the course, you will be able to apply research methods, analyse customers and stakeholders, develop marketing propositions, deliver communications and evaluate marketing effectiveness. Potential entry roles include Marketing Assistant, Social Media Coordinator, Email Marketing Coordinator, Junior Marketing Analyst and Account Executive, with further training or study supporting progression to more advanced roles.
